Blogs
Branding vs. Messaging
May 12th, 2010
It’s always easy to default to choosing a logo for your promotional products. After all, the point is to promote our organizations, right? But if you dig a little deeper into why supporters wear or use items with logos, you may find it’s not for the reasons you think. People often want to align themselves with what an organization stands for and not necessarily the organization itself. Continue reading…
Posted by Manny Siragusa | Comments (0)
Branding: It’s Not a Dirty Word
September 11th, 2008
Bring up the word “brand” in some nonprofit organizations and you’ll find a lot people squirming in their seats. It is a concept that can convey superficiality and, especially for cash-strapped nonprofits, be seen as a waste of resources.
Branding is more than a color palette, a logo and some graphics guidelines-it is a mechanism to convey who you are as an organization and allows you to build critical relationships with your clients, donors and key influencers. Without a vibrant and unique identity, your organization cannot attract the donors and support it needs to do its great work. Continue reading…
Posted by Jodi Heintz | Comment (1)
How To Get Noticed In A Crowded Marketplace
September 10th, 2008
Marketers have been painfully aware of the decreasing effectiveness of mass media over the last several years. More and more consumers are tuning out traditional media outlets such as TV, Radio and Outdoor. This, in turn, makes our jobs harder year after year. The bad news is, there’s no indication that this trend is projected to change. The good news is, there are new and more cost effective alternatives out there.
Posted by Manny Siragusa | Comments (0)
