Blogs
Are You Giving Away Your Merchandising Budget?
July 15th, 2008
Most of us have used the term “giveaway” to describe promotional products at one time or other. This isn’t necessarily strange since that’s how marketers typically use them. What do marketers hope to gain by giving away this merchandise at conventions and events?
Posted by Manny Siragusa | Comment (1)
Three Trends To Watch
May 9th, 2008
The eco movement is moving with dizzying speed. Just when you think you’re on top of what’s hot…you’re not. The bad news is, things are just going to change even faster in the coming months and years as green technology advances. The good news is it’s good for the environment and our health. As marketers, staying on top of the trends is just part of the job. Here are a few trends to watch.
Posted by Manny Siragusa | Comments (0)
What it means to be a Social Entrepreneur
April 29th, 2008
Most companies today generally fall into one of two buckets, for-profit and non-profit. However, a third kind of company is growing in popularity with entrepreneurs, like myself, that threatens to change the paradigm of what it means to “be in business.” We call ourselves Social Entrepreneurs. What it means to be a Social Entrepreneur is evolving, but a simple definition is engaging in social value-creating activity that can occur within or across the nonprofit, government, or business sectors. While virtually all enterprises, commercial and social, generate social value (e.g. jobs, equity, etc.), fundamental to this definition is that Social Entrepreneurship give equal weight to creating social value as well as personal or shareholder wealth. Continue reading…
Posted by David Chamberlain | Comments Off
