Buzz Factory. Promoting Brands Responsibly™.

Most companies today generally fall into one of two buckets, for-profit and non-profit. However, a third kind of company is growing in popularity with entrepreneurs, like myself, that threatens to change the paradigm of what it means to “be in business.” We call ourselves Social Entrepreneurs. What it means to be a Social Entrepreneur is evolving, but a simple definition is engaging in social value-creating activity that can occur within or across the nonprofit, government, or business sectors. While virtually all enterprises, commercial and social, generate social value (e.g. jobs, equity, etc.), fundamental to this definition is that Social Entrepreneurship give equal weight to creating social value as well as personal or shareholder wealth. Continue reading…