Posts by Jodi Heintz
Branding: It’s Not a Dirty Word
September 11th, 2008
Bring up the word “brand” in some nonprofit organizations and you’ll find a lot people squirming in their seats. It is a concept that can convey superficiality and, especially for cash-strapped nonprofits, be seen as a waste of resources.
Branding is more than a color palette, a logo and some graphics guidelines-it is a mechanism to convey who you are as an organization and allows you to build critical relationships with your clients, donors and key influencers. Without a vibrant and unique identity, your organization cannot attract the donors and support it needs to do its great work. Continue reading…
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About Jodi Heintz
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- Buzz Factory Senior Adviser, Jodi Heintz, has dedicated her professional life to developing effective communication strategies for the nonprofit sector. She has built and executed marketing plans on both coasts and everywhere in between to motivate concerned citizens to take political action, make a donation or volunteer for a cause.