Posts by Manny Siragusa
How To Get Noticed In A Crowded Marketplace
September 10th, 2008
Marketers have been painfully aware of the decreasing effectiveness of mass media over the last several years. More and more consumers are tuning out traditional media outlets such as TV, Radio and Outdoor. This, in turn, makes our jobs harder year after year. The bad news is, there’s no indication that this trend is projected to change. The good news is, there are new and more cost effective alternatives out there.
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Are You Giving Away Your Merchandising Budget?
July 15th, 2008
Most of us have used the term “giveaway” to describe promotional products at one time or other. This isn’t necessarily strange since that’s how marketers typically use them. What do marketers hope to gain by giving away this merchandise at conventions and events?
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Three Trends To Watch
May 9th, 2008
The eco movement is moving with dizzying speed. Just when you think you’re on top of what’s hot…you’re not. The bad news is, things are just going to change even faster in the coming months and years as green technology advances. The good news is it’s good for the environment and our health. As marketers, staying on top of the trends is just part of the job. Here are a few trends to watch.
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About Manny Siragusa
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- Buzz Factory Founder, Manny Siragusa, draws from over 10 years of Madison Avenue ad agency experience. Having worked on several national brands and countless ad campaigns, he's developed a good instinct for what works and what doesn't.