Posts by Manny Siragusa
Are You Giving Away Your Merchandising Budget?
July 15th, 2008
Most of us have used the term “giveaway” to describe promotional products at one time or other. This isn’t necessarily strange since that’s how marketers typically use them. What do marketers hope to gain by giving away this merchandise at conventions and events?
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Three Trends To Watch
May 9th, 2008
The eco movement is moving with dizzying speed. Just when you think you’re on top of what’s hot…you’re not. The bad news is, things are just going to change even faster in the coming months and years as green technology advances. The good news is it’s good for the environment and our health. As marketers, staying on top of the trends is just part of the job. Here are a few trends to watch.
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Ever wonder how our decisions as marketers impact the environment?
April 29th, 2008
I’d love to say marketers have infinitely more power than consumers to effect positive change on the environment, or that collectively we can solve the global warming problem if we just switched to recycled paper for our direct mailings. The fact is there’s no simple answer to this question. Our impact on the environment varies based on many factors including ad budget, media tactics, market size, and so on. Continue reading…
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About Manny Siragusa
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- Buzz Factory Founder, Manny Siragusa, draws from over 10 years of Madison Avenue ad agency experience. Having worked on several national brands and countless ad campaigns, he's developed a good instinct for what works and what doesn't.