Posts by Manny Siragusa
Branding vs. Messaging
May 12th, 2010
It’s always easy to default to choosing a logo for your promotional products. After all, the point is to promote our organizations, right? But if you dig a little deeper into why supporters wear or use items with logos, you may find it’s not for the reasons you think. People often want to align themselves with what an organization stands for and not necessarily the organization itself. Continue reading…
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How To Get Noticed In A Crowded Marketplace
September 10th, 2008
Marketers have been painfully aware of the decreasing effectiveness of mass media over the last several years. More and more consumers are tuning out traditional media outlets such as TV, Radio and Outdoor. This, in turn, makes our jobs harder year after year. The bad news is, there’s no indication that this trend is projected to change. The good news is, there are new and more cost effective alternatives out there.
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Are You Giving Away Your Merchandising Budget?
July 15th, 2008
Most of us have used the term “giveaway” to describe promotional products at one time or other. This isn’t necessarily strange since that’s how marketers typically use them. What do marketers hope to gain by giving away this merchandise at conventions and events?
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About Manny Siragusa
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- Buzz Factory Founder, Manny Siragusa, draws from over 10 years of Madison Avenue ad agency experience. Having worked on several national brands and countless ad campaigns, he's developed a good instinct for what works and what doesn't.