Blogs
What it means to be a Social Entrepreneur
April 29th, 2008
Most companies today generally fall into one of two buckets, for-profit and non-profit. However, a third kind of company is growing in popularity with entrepreneurs, like myself, that threatens to change the paradigm of what it means to “be in business.” We call ourselves Social Entrepreneurs. What it means to be a Social Entrepreneur is evolving, but a simple definition is engaging in social value-creating activity that can occur within or across the nonprofit, government, or business sectors. While virtually all enterprises, commercial and social, generate social value (e.g. jobs, equity, etc.), fundamental to this definition is that Social Entrepreneurship give equal weight to creating social value as well as personal or shareholder wealth. Continue reading…
Posted by David Chamberlain | Comments Off
Ever wonder how our decisions as marketers impact the environment?
April 29th, 2008
I’d love to say marketers have infinitely more power than consumers to effect positive change on the environment, or that collectively we can solve the global warming problem if we just switched to recycled paper for our direct mailings. The fact is there’s no simple answer to this question. Our impact on the environment varies based on many factors including ad budget, media tactics, market size, and so on. Continue reading…
Posted by Manny Siragusa | Comments (0)
Branding: It’s Not a Dirty Word
April 29th, 2008
Bring up the word “brand” in some nonprofit organizations and you’ll find a lot people squirming in their seats. It is a concept that can convey superficiality and, especially for cash-strapped nonprofits, be seen as a waste of resources.
Branding is more than a color palette, a logo and some graphics guidelines-it is a mechanism to convey who you are as an organization and allows you to build critical relationships with your clients, donors and key influencers. Without a vibrant and unique identity, your organization cannot attract the donors and support it needs to do its great work. Continue reading…
Posted by Jodi Heintz | Comment (1)
