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	<title>Promoting Brands Responsibly</title>
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	<link>http://buzzfactoryinc.com</link>
	<description>Promoting brands responsibly</description>
	<pubDate>Wed, 06 Aug 2008 21:12:45 +0000</pubDate>
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		<title>Are You Giving Away Your Merchandising Budget?</title>
		<link>http://buzzfactoryinc.com/2008/07/15/are-you-giving-away-your-merchandising-budget/</link>
		<comments>http://buzzfactoryinc.com/2008/07/15/are-you-giving-away-your-merchandising-budget/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 22:47:39 +0000</pubDate>
		<dc:creator>Manny Siragusa</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://buzzfactoryinc.com/?p=39</guid>
		<description><![CDATA[

Most of us have used the term “giveaway” to describe promotional products at one time or other. This isn’t necessarily strange since that’s how marketers typically use them. What do marketers hope to gain by giving away this merchandise at conventions and events? The first and most common answer is “to raise awareness.” The desired [...]]]></description>
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		<title>Three Trends To Watch</title>
		<link>http://buzzfactoryinc.com/2008/05/09/three-trends-to-watch/</link>
		<comments>http://buzzfactoryinc.com/2008/05/09/three-trends-to-watch/#comments</comments>
		<pubDate>Fri, 09 May 2008 18:56:54 +0000</pubDate>
		<dc:creator>Manny Siragusa</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.buzzfactoryinc.com/?p=36</guid>
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The eco movement is moving with dizzying speed. Just when you think you&#8217;re on top of what&#8217;s hot&#8230;you&#8217;re not. The bad news is, things are just going to change even faster in the coming months and years as green technology advances. The good news is it&#8217;s good for the environment and our health. As marketers, [...]]]></description>
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		<title>What it means to be a Social Entrepreneur</title>
		<link>http://buzzfactoryinc.com/2008/04/29/what-it-means-to-be-a-social-entrepreneur/</link>
		<comments>http://buzzfactoryinc.com/2008/04/29/what-it-means-to-be-a-social-entrepreneur/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 16:45:01 +0000</pubDate>
		<dc:creator>David Chamberlain</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.buzzfactoryinc.com/blogs/?p=33</guid>
		<description><![CDATA[Most companies today generally fall into one of two buckets, for-profit and non-profit. However, a third kind of company is growing in popularity with entrepreneurs, like myself, that threatens to change the paradigm of what it means to &#8220;be in business.&#8221; We call ourselves Social Entrepreneurs. What it means to be a Social Entrepreneur is [...]]]></description>
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		<title>Ever wonder how our decisions as marketers impact the environment?</title>
		<link>http://buzzfactoryinc.com/2008/04/29/ever-wonder-how-our-decisions-as-marketers-impact-the-environment/</link>
		<comments>http://buzzfactoryinc.com/2008/04/29/ever-wonder-how-our-decisions-as-marketers-impact-the-environment/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 16:43:32 +0000</pubDate>
		<dc:creator>Manny Siragusa</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.buzzfactoryinc.com/blogs/?p=32</guid>
		<description><![CDATA[I&#8217;d love to say marketers have infinitely more power than consumers to effect positive change on the environment, or that collectively we can solve the global warming problem if we just switched to recycled paper for our direct mailings. The fact is there&#8217;s no simple answer to this question. Our impact on the environment varies [...]]]></description>
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		<title>Branding: It&#8217;s Not a Dirty Word</title>
		<link>http://buzzfactoryinc.com/2008/04/29/branding-it%e2%80%99s-not-a-dirty-word/</link>
		<comments>http://buzzfactoryinc.com/2008/04/29/branding-it%e2%80%99s-not-a-dirty-word/#comments</comments>
		<pubDate>Tue, 29 Apr 2008 16:41:40 +0000</pubDate>
		<dc:creator>Jodi Heintz</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.buzzfactoryinc.com/blogs/?p=31</guid>
		<description><![CDATA[Bring up the word &#8220;brand&#8221; in some nonprofit organizations and you&#8217;ll find a lot people squirming in their seats. It is a concept that can convey superficiality and, especially for cash-strapped nonprofits, be seen as a waste of resources.
Branding is more than a color palette, a logo and some graphics guidelines-it is a mechanism to [...]]]></description>
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